Professor Armstrong Aduku Idachaba Professor Armstrong Aduku Idachaba is the Ag Director General, National Broadcasting Commission NBC,ch...
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| Professor
Armstrong Aduku Idachaba |
Professor
Armstrong Aduku Idachaba is the Ag Director General, National
Broadcasting Commission NBC,charge with regulations, establishment and
operation of both local and International medium of communication
operating in Nigeria through Broadcasting.
Professor
Idachaba is a seasoned academic, adminstrator per excellence who joined
the services of NBC many decades ago, and rose through the cadre to the
top echelon of the commission,an indication of been conversant to all
the problems and prospects, that had guarantee a steady progress in the
Broadcast regulator.
Armstrong
came on board at a ripe period of Management crises and gap of
leadership, meant to drive the next level agenda of the present
administration of President Muhammadu Buhari, under the supervision of
the parent Ministry headed by Alhaji Lai Mohammed,the Minister of
Information,Culture, and Tourism .
On
assumption of duty as Ag Director General,he live no stone
unturned,than swung into action to provide a sane leadership roles,
that relive the moral of workers in the organisation,as well as deliver
on it's mandate of regulating information dissemination, in line with
the enabling laws and best practices.
The
renowned Professor of Dramatic and Communication Arts went ahead to
introduce many self sustaining strategies which included ensuring and
embarking on rapid revenue drive, laced with transparency and
accountability, that led to zero allocation from the Federation account,
confirmed by the National Assembly committee for consecutive two years
in a row, without budgetary provisions, as well as the propose 2021
budget,not out of sanctions,but for a job well done,rare of many revenue
generating agencies in Nigeria.
This
remarkable and unique achievements by NBC under Professor Aduku,
ensured the refund of excess fund generated in Billions from fees,levies
and fines that had sustain the organization in both salaries and
allowances of it's staffers to the coffers of the Federal government.
The
NBC helsman had in the years under review, maintained a balance
reporting systems from the Broadcast organisation/Houses, in view of the
rise in insurgents, prevalent in the North East, Bandits,Kidnappings,
killings and civil strife to avoid arousing needless tension capable of
setting Nigerians against each other,out of sensational reportage.
No
doubt ,the new Broadcast code introduced by the commission attract
sanctions to erring Broadcast organisation, rather than total clamp
down, in line with civil administration, unlike what was obtainable
during the draconian regime, to deter recalcitrant and deliberate way of
media houses, instigating one section of the country against another,or
rather creating uneasy calm in the polity.
In
the last few months, workers welfare and staff motivation had been on
the pedestal rise,that attracted genuine productivity geared towards
delivering on the mandate of the ongoing reform in the NBC.
Aside
sanctions,under the Professor Armstrong Aduku Idachaba led Management,
rewards for sincerity of purpose,sane practices and ethics in line with
the desire and expectations of good Broadcast in Nigeria is not
overlooked,that guaranteed good ethical conducts and exemplary
disposition by other sister organsation.
The
NBC's leadership ingenuity prevail on the Federal government on the
need to provide soft landing through financial palliatives to Broadcast
organisation in Billions in Nigeria,soon after the COVID-19 lockdown,
that had affected adversely the perfomance of most media houses,
especially the private ones in carrying out their programs during the
global pandemic, that stood still all activities world wide.
This
had assisted in great measure to ameliorate the operational
hazards,running costs,salaries and other pressing and routine activities
of the Boradcast organisation, to keep them in operation and maintain
the standard of various media houses.
Under
Professor Armstrong, strict compliance to the prerequisites of
establishing new broadcast houses and enabling environment must be
observed, as part of the of the operational guidelines so as to enable
ethical standards and practices.
The
influx of new Broadcast Houses seeking for liencences to operate under
the leadership of Professor Armstrong Aduku Idachaba is on the rise,and
highly competitive, in line with the deregulation policy of the National
Broadcasting Commission, NBC as a result of the favourable environment
for the proliferation of new Broadcast organisation.
This
positive developement in NBC in the last two years, under the
supervision of Professor Armstrong Aduku Idachaba had guaranteed high
hope by both Management and staff of many broadcast organisation
operating in the country in the last few years, and those in line to
establish more of this outlets that will provide job opportunities,
favourable business environment,and other ancillary programs to thrive
in the country.
On the
whole,The Idachaba led leadership had provided a robust image and
sustain the existing feat and trade mark of the NBC, that was subject to
adulteration and deviation in the years under review before his
ascension
No doubt,the
relationship between the Board and Management as well as the supervising
Ministry had been cordial, and seamless to the pride of the current
political Leadership in the Ministry.
This
positive developement, if sustained through the current leadership of
the NBC, will further advance more policies that will initiate a major
breakthrough to the pride of the policy makers, Nigerians
expectations,as well as the Broadcast Industry.
-Abubakar Yusuf Is A Public Affairs Analyst and can be reached on 08138238476
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